{"id":1057,"date":"2021-02-24T20:56:45","date_gmt":"2021-02-24T19:56:45","guid":{"rendered":"https:\/\/m5film.pl\/?p=1057"},"modified":"2021-03-01T11:08:48","modified_gmt":"2021-03-01T10:08:48","slug":"case-study-pirolam","status":"publish","type":"post","link":"https:\/\/m5film.pl\/pl\/case-study-pirolam\/","title":{"rendered":"Case study: Pirolam"},"content":{"rendered":"\n<style>\n    .case-wrapper {\n\n    }\n    .case-darkbg {\n    background: #141b2e;\n    padding: 20px;\n    }\n    .case-pinkbg {\n    background: #e31164;\n\n    padding: 20px;\n    }\n    .case-imgbg {\n        background-color: #192239;\n    background-image: url('https:\/\/mybestday.pl\/M5\/tlo2.jpg');\n    background-position: center center;\n    background-repeat: no-repeat;\n    padding: 20px;\n    }\n    .case-rezultaty {\n        display: flex;\n        align-items: center;\n        justify-content: flex-end;\n    }\n<\/style>\n\n<div class=\"case-wrapper\">\n<div class=\"case-darkbg\">\n    <div style=\"line-height:1.8;font-size:12px;font-family:&#39;Roboto&#39;,Tahoma,Verdana,Segoe,sans-serif;color:#555555\">\n        <p style=\"line-height:1.8;word-break:break-word;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:28px;margin:0\"><span style=\"font-size:28px\"><strong><span style=\"color:#ffffff\">Jasne czy ciemne? Kr\u00f3tkie czy d\u0142ugie? Proste czy kr\u0119cone?<\/span><\/strong><\/span><\/p>\n        <p style=\"line-height:1.8;word-break:break-word;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:20px;margin:0\"><span style=\"font-size:20px\"><strong><span style=\"color:#ffffff\">Kto z nas nie lubi pi\u0119knych i zadbanych w\u0142os\u00f3w?<\/span><\/strong><\/span><\/p>\n        <p style=\"line-height:1.8;word-break:break-word;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;margin:0\"> <\/p>\n        <p style=\"text-align:justify;line-height:1.8;word-break:break-word;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:16px;margin:0\"><span style=\"color:#ffffff;font-size:16px\">Ka\u017cda kobieta o takich marzy, a m\u0119\u017cczy\u017ani w\u0142a\u015bnie takie podziwiaj\u0105. Dlatego z przyjemno\u015bci\u0105 pochylili\u015bmy si\u0119 nad tematem l\u015bni\u0105cych i zdrowych w\u0142os\u00f3w, przy produkcji reklamy dla jednego z producent\u00f3w szampon\u00f3w przeciw\u0142upie\u017cowych z linii PIROLAM, marki POLPHARMA. <\/span><\/p>\n        <\/div>\n\n<\/div>\n<\/div>\n<div class=\"case-pinkbg\">\n<div class=\"row\">\n    <div class=\"col-md-6\">\n<img src=\"https:\/\/mybestday.pl\/M5\/1.jpg\" style=\"max-width: 100%\">\n    <\/div>\n    <div class=\"col-md-6\">\n        <div style=\"line-height:1.8;font-size:12px;color:#555555;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif\">\n            <p style=\"text-align:justify;line-height:1.8;word-break:break-word;font-size:16px;margin:0\"><span style=\"color:#ffffff;font-size:16px\">Pomys\u0142 na kreacj\u0119 dostarczy\u0142a Agencja Red8, natomiast nad efektem wizualnym piecz\u0119 sprawowa\u0142 duet re\u017cysersko-operatorski: Maciek Bieli\u0144ski i Mateusz Dzieko\u0144ski. <\/span><\/p>\n            <p style=\"text-align:justify;line-height:1.8;word-break:break-word;font-size:16px;margin:0\"><span style=\"color:#ffffff;font-size:16px\">Na potrzeby spotu zbudowali\u015bmy profesjonalne laboratorium, w kt\u00f3rym trzy aktorki zosta\u0142y poddane testowi na \u0142upie\u017c. Wiarygodno\u015b\u0107 miejsca pom\u00f3g\u0142 nam zbudowa\u0107 do\u015bwiadczony scenograf Andrzej Brewi\u0144ski. <\/span><\/p>\n            <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"case-imgbg\">\n    <div class=\"row\">\n        <div class=\"col-md-12\">\n            <div style=\"line-height:1.8;font-size:12px;color:#555555;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif\">\n                <p style=\"text-align:justify;line-height:1.8;word-break:break-word;font-size:16px;margin:0\"><span style=\"font-size:16px;color:#ffffff\">Przygotowuj\u0105c si\u0119 do zdj\u0119\u0107 musieli\u015bmy zadba\u0107 o liczne szczeg\u00f3\u0142y, st\u0105d zrealizowane przed zdj\u0119ciami pr\u00f3by kamerowe, pr\u00f3by charakteryzatorskie, przeprowadzone liczne sesje castingowe w poszukiwaniu odpowiednich, podobnych do siebie aktorek. Dla stworzenia niepowtarzalnego klimatu spotu, postawili\u015bmy r\u00f3wnie\u017c na charakterystyczne rekwizyty, przygotowywane specjalnie na potrzeby spotu. Mi\u0119dzy innymi zosta\u0142y wyprodukowane: trzy pr\u00f3bniki do badania kondycji w\u0142os\u00f3w, gogle z diod\u0105 dla podkre\u015blenia ekspercko\u015bci naszego bohatera, czy profesjonalne fotele, alarmuj\u0105ce o z\u0142ej kondycji w\u0142os\u00f3w. Za ca\u0142y set rekwizyt\u00f3w odpowiedzialny by\u0142 S\u0142awomir G\u00f3rski. <\/span><\/p>\n                <\/div>\n        <\/div>\n    <\/div>\n    \n    <\/div>\n\n\n\n    <div class=\"case-pinkbg\">\n        <div class=\"row\">\n            <div class=\"col-md-6\">\n                <div style=\"line-height:1.8;font-size:12px;color:#555555;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif\">\n                    <p style=\"text-align:justify;line-height:1.8;word-break:break-word;font-size:16px;margin:0\"><span style=\"color:#ffffff;font-size:16px\">Kluczow\u0105 rol\u0119 w spocie odgrywa\u0142y w\u0142osy i tutaj powierzyli\u015bmy temat profesjonalnej obs\u0142udze z BUKU TEAM, czyli Kacpra R\u0105czkowskiego. By uzyska\u0107 efekt WOW, postawili\u015bmy na naturalne doczepy sprowadzone prosto z Indii. Prace charakteryzatorskie w\u0142os\u00f3w g\u0142\u00f3wnej bohaterki trwa\u0142y ponad 3 godziny, ale warto by\u0142o poczeka\u0107 na efekt ko\u0144cowy. Je\u017celi chodzi o charakteryzacj\u0119 sk\u00f3ry g\u0142owy oraz efektu \u0142upie\u017cu na w\u0142osach pozosta\u0142ych aktorek nasz zesp\u00f3\u0142 ekspert\u00f3w wzmocni\u0142a Daria Siejak, znana ze swoich prac mi\u0119dzy innymi przy filmach Wojtka Smarzowskiego.<\/span><\/p>\n                    <\/div>\n            <\/div>\n            <div class=\"col-md-6\">\n        <img src=\"https:\/\/mybestday.pl\/M5\/2.jpg\" style=\"max-width: 100%\">\n            <\/div>\n           \n        <\/div>\n        \n        <\/div>\n\n        <div class=\"case-pinkbg\" style=\"padding: 0px;\">\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <img src=\"https:\/\/mybestday.pl\/M5\/3.jpg\" style=\"max-width: 100%\">\n                        <\/div>\n                <div class=\"col-md-6\">\n            <img src=\"https:\/\/mybestday.pl\/M5\/4.jpg\" style=\"max-width: 100%\">\n                <\/div>\n               \n            <\/div>\n            \n            <\/div>\n\n            <div class=\"case-darkbg\">\n                <div style=\"line-height:1.8;font-size:12px;font-family:&#39;Roboto&#39;,Tahoma,Verdana,Segoe,sans-serif;color:#555555\">\n              \n                    <p style=\"text-align:justify;line-height:1.8;word-break:break-word;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:16px;margin:0\"><span style=\"color:#ffffff;font-size:16px\">Ca\u0142y plan zdj\u0119ciowy trwa\u0142 17 godzin &#8211; to by\u0142 d\u0142ugi dzie\u0144, ale przy tak wymagaj\u0105cym temacie, jakim s\u0105 w\u0142osy, musieli\u015bmy zadba\u0107 o ka\u017cdy detal. Z tak mocnym zespo\u0142em byli\u015bmy spokojni o efekt ko\u0144cowy spotu. Osobi\u015bcie jeste\u015bmy z niego bardzo dumni, jednak wiadomo: najlepsz\u0105 pochwa\u0142\u0105 s\u0105 s\u0142owa uznania z ust zadowolonego klienta \ud83d\ude42 Ale Waszej opinii te\u017c jeste\u015bmy bardzo ciekawi. <\/span><\/p>\n                    \n                <\/div>\n\n\n                    <div class=\"case-rezultaty\">\n                        <p style=\"text-align:right;line-height:1.2;word-break:break-word;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;margin:0; display: inline-block\"><span style=\"color:#ffffff\"><strong><span style=\"font-size:24px\"><span style=\"font-size:26px\">Sami<\/span> oce\u0144cie rezultaty:<\/span><\/strong><\/span><\/p>\n                   \n                 \n                    <div  style=\"padding-right:0px;padding-left:0px; display:inline-block\">\n                        <a href=\"https:\/\/vimeo.com\/389011262\" style=\"outline:none\" target=\"_blank\" rel=\"noopener noreferrer\"> <img alt=\"Alternate text\" border=\"0\" src=\"https:\/\/mybestday.pl\/M5\/btn3.png\" style=\"text-decoration:none;height:auto;border:0;width:100%;max-width:80px;display:block\" title=\"Alternate text\" width=\"80\"><\/a>\n                    <\/div>\n            \n            <\/div>\n            <\/div>\n        <\/div>\n\n\n\n\n    \n\n    \n","protected":false},"excerpt":{"rendered":"<p>Jasne czy ciemne? Kr\u00f3tkie czy d\u0142ugie? Proste czy kr\u0119cone? Kto z nas nie lubi pi\u0119knych i zadbanych w\u0142os\u00f3w? Ka\u017cda kobieta o takich marzy, a m\u0119\u017cczy\u017ani w\u0142a\u015bnie takie podziwiaj\u0105. Dlatego z przyjemno\u015bci\u0105 pochylili\u015bmy si\u0119 nad tematem l\u015bni\u0105cych i zdrowych w\u0142os\u00f3w, przy produkcji reklamy dla jednego z producent\u00f3w szampon\u00f3w przeciw\u0142upie\u017cowych z linii PIROLAM, marki POLPHARMA. Pomys\u0142 na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study: Pirolam - M5 Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Pirolam - M5 Film\" \/>\n<meta property=\"og:description\" content=\"Jasne czy ciemne? Kr\u00f3tkie czy d\u0142ugie? Proste czy kr\u0119cone? Kto z nas nie lubi pi\u0119knych i zadbanych w\u0142os\u00f3w? Ka\u017cda kobieta o takich marzy, a m\u0119\u017cczy\u017ani w\u0142a\u015bnie takie podziwiaj\u0105. Dlatego z przyjemno\u015bci\u0105 pochylili\u015bmy si\u0119 nad tematem l\u015bni\u0105cych i zdrowych w\u0142os\u00f3w, przy produkcji reklamy dla jednego z producent\u00f3w szampon\u00f3w przeciw\u0142upie\u017cowych z linii PIROLAM, marki POLPHARMA. Pomys\u0142 na [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/\" \/>\n<meta property=\"og:site_name\" content=\"M5 Film\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/m5film\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T19:56:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-01T10:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/m5film.pl\/wp-content\/uploads\/2021\/02\/pirolam-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minuty\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/m5film.pl\/en\/#website\",\"url\":\"https:\/\/m5film.pl\/en\/\",\"name\":\"M5 Film\",\"description\":\"Studio filmowe\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/m5film.pl\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/#primaryimage\",\"inLanguage\":\"pl-PL\",\"url\":\"https:\/\/m5film.pl\/wp-content\/uploads\/2021\/02\/pirolam-header.jpg\",\"width\":770,\"height\":367},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/#webpage\",\"url\":\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/\",\"name\":\"Case study: Pirolam - M5 Film\",\"isPartOf\":{\"@id\":\"https:\/\/m5film.pl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/#primaryimage\"},\"datePublished\":\"2021-02-24T19:56:45+00:00\",\"dateModified\":\"2021-03-01T10:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/m5film.pl\/en\/#\/schema\/person\/cc8ca7af4e23c8488807113a9827d975\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/m5film.pl\/pl\/case-study-pirolam\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/m5film.pl\/en\/#\/schema\/person\/cc8ca7af4e23c8488807113a9827d975\",\"name\":\"m1chal7\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/m5film.pl\/en\/#personlogo\",\"inLanguage\":\"pl-PL\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11b90fb79f085545d4375085eb40594a?s=96&d=mm&r=g\",\"caption\":\"m1chal7\"},\"description\":\"Bio\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/posts\/1057"}],"collection":[{"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":0,"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/media\/1086"}],"wp:attachment":[{"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m5film.pl\/pl\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}